Video Production- Changing How We Do Business

44 essential digital camera tips and tricks | Techniques | PhotoRadar

2011-04-22T18:52:00.000-04:00

44 essential digital camera tips and tricks | Techniques | PhotoRadar

Types of Videos Used for Your Business & Profitability

2010-01-12T02:17:00.001-05:00

Web Site Corporate Video - This is type of video that once consumers get to your web site can understand your business, products or services offered in a short period of time, and whether you fit their consumer choice. Usually corporate videos are 2-3 minutes in length depending on content, products or business services. A web site corporate video will leave a lasting visual impression with its viewer, especially if the viewer is researching many businesses online. example video

Image Commercial Spot 30 /60 Second - This form a video production is a tease or explains a brief summary about business services or one product offered. The spot is usually 30 seconds in duration but 60 seconds is necessary for more detailed services. (Festival or Event, Car Dealership, Retail shop, Travel attraction) example video

Concept Commercial Spot 30 /60 Second - The difference between a concept spot and an image spot is that a concept commercial involves actors, 2D-3D animation, provides more thought of themes, colors, slogans, and tag lines to bring the viewer to remember the commercial through emotion rather than just the facts. This commercial costs more because it takes more time to develop the concept and shoot specific shots to capture the emotion. This type of commercial spot is usually part of a lengthy marketing campaign. (Geico lizard, Coca-Cola, Budweiser Frogs) example video

Testimonial Video - This type of video is an interview style production which asks a consumer about a service or product. The testimonial video is used to relate to a new consumer evaluating and supporting a product or service. Testimonial videos can be found within corporate video productions, or on web site pages to support the product or service being sold. Testimonials can range from a couple of seconds to minutes in duration depending on how precise the persons’ answers are. example video

Documentary Style Video Segment - This video production is longer in duration and is used to present a mood or capture the essence of business through a common theme or slogan throughout. This type of video uses all the above styles combined into one segment such as interviews, testimonials, concepts, graphics, animation and more. In short it’s like creating a “mini-movie” about the subject of the business or what the business stands for. example video

Ten Ways to Use Video to Advertise Your Business

2010-01-12T02:03:00.003-05:00

Think about how to incorporate video into your communications and marketing strategy to brand your business and services. Here are 10 ways to use video:

1. Use video on your website to explain products or services through a corporate video, commercial, testimonials or interviews, and more.

2. Use video to advertise on broadcast or cable television channels to promote products or services to attract new customers or to brand a product or business.

3. Use video to create your own online channel to promote and syndicate your products such as You Tube, Metacafe, Dailymotion and more. There are many different video channels available; some channels are devoted to certain genres. (How-To, Travel, Entertainment, Comedy, Sports, etc.)

4. Use video to provide product-related information to aid in use, including how-to for complex products that require training or further help.

5. Use video to portray products in a real environment to help customers experience the product without seeing it in person. Extend your Web site to give customers a more retail-like environment.

6. Use video for testimonials to show real customers giving their honest reactions, like an infomercial.

7. Use video for archiving events with your business by extending other forms of content you're already creating, such as Webinars, analyst presentations, and quarterly meetings.

8. Use video for training and communication purposes to connect with business employees. Also use video for conferencing via webcam and video emails.

9. Use video for digital signage purposes within the business such as promoting products or services, introducing new products, informing the consumer with related information (ski shop, snow conditions)

10. Use video by giving out promotional DVDs for your business products and services.

Advantages to Having A Video For Your Business

2009-12-07T22:32:00.000-05:00

There are many advantages to having a video for your business. First of all do not go cheap its your business and you want to maintain a professional image. Unless your business is a dance club, bar or targets a younger audience, then you can create something from a webcam or a video a bit more edgy. Second get a video professional to create a commercial, how to video, or corporate video for your business. Before we get to some of the advantages I must state a couple of thoughts here. In a 30 second video commercial stick to one message you only have 5-6 sentences of script to sell your idea or product, stick to your idea, do not, overload the spot with too much information or your messsage you are trying to market will get lost. Leave a lasting impression, business logo, or web site address to end your commercial.

Also there are two types of commericals an image spot and a conceptual spot. An image spot commercial is created by gathering video at the business location and shooting the services of the business (example of a image spot video click here). A conceptual commercial is a lot more involved and more expensive, usually uses actors, better graphics, animation, and has an ending that makes you think. An example of a concept commercial would be the GEICO lizard, or the Budweiser Frogs (example of a conceptual commercial). If you want a more detailed or have more services to offer consider a 60 second commercial. If you add a testimonial or interview you are looking at a final product of a 2-3 minute video; just some guidelines to follow and in order to help you choose what right for your business.

Some of the advantages to creating a video for your business are:

1- Video can be used on a business website as commercial, corporate video, interview, or testimonial of a product or service

2- Video can be used to promote your business online via You Tube, and other video sites across the world wide web.

3- Video can be used in advertising your business on cable or braodcast television stations.

4- Video script (the spoken part of a video) can be used as for a radio broadcast commerical.

5- Video can be used inside of a business on a video loop, such as a real estate sales office, medical office, outdoor rafting or canoeing outfitter, and many other businesses. (Even Walmart has their own channel for special products.

6- Video can be used in a store window to promote products or services as people walk by the business storefront.

After Completing a Video Project Follow Through With The Project For The Client

2009-09-17T13:55:00.006-04:00

A lot of times we get caught up in doing business and in terms of production we are sometimes moving from one project to the next or working multiple projects at once. Being a video editor and television producer the worst fear is when you are showing your final piece to someone and there is a problem with the DVD or there might have been a computer glitch when you bruned the disc, or the output quality is not as you saw it.

VIDEO TIP# 1 - Always check your work before handing it over to the client and make sure you have a label on it, and put it into a protective case.

I did a 3D project with a company once, spent over 12,000 dollars and the final project came in a beat up white sleeve with no label. Now I know people can get busy but take the time to at least label the disc and have a decent protective case around it. If I am spending that kind of money with someone they better have a polished final product. Plus it looks more professional to take the time and spend a mere $1.50 for a better look. Needless to say I wont be doing business with that company again.

So last weekend I had a final project that was to air over the jumbtron screen at Appalachian State University Football Game in front of 28,000 people opening home game, so getting it right it very important. We showed up the day before to get ti shown on the big screen to check the video quality and audio because I am used to seeing things on a monitor or TV screen as a final output. We waited and could not get the video tested because they were still setting things up so I gave them the copies to test at a later time and gave the gentleman my card to call me or text message me that everything was ok. Well late that night I got a message saying everything sounded great and looked great. So when I was at the game the next day cheering on the Mountaineers at half time the two commercials came up and looked great, and the person next to me whom I did not know commented on how well the commercial was. I was pysched up it's always nice to get a compliment like that on creative work. I called the client Tri Cities Regional Airport the follwoing monday and told them the great news. They were very pleased with the commercials and the outcome and really appreciated the extra effort with the Follow Through With The Project For The Client.

VIDEO TIP#2 - When you make the extra effort it always $pays$ off down the road with more work and more money